Look at the before and after views of the brochure below:

This was a brochure for an international company that was and is still doing business with the U.S. military.  

It is an older example of a redesign I did, back when I did strictly graphic design for printed products. 

Although it is outdated, it is, however, a clear example of the importance of choosing the right person to do the job.

WHAT IS WRONG:

• Chaotic lines  

• Information is disorganized

• No hierarchy attributed to the information (everything competes for attention at the same time)

• Transparent Language logo is cut-off

• Overload of information

• The theme is not military-related enough

• The overall design does not coincide with the company's website

BEFORE

WHAT IS RIGHT:

• Sleek and clean 

• Information is organized, compartmentalized and designated by clear, bold titles

• Information you need to know is easily located 

• The logo is shown in full 

• Photomontage on the cover is military-themed

• Brochure colors match the company's website

AFTER

BACK 

FRONT COVER

INSIDE